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Search results for “consumer behavior”
From WeChat 1.0 to 2.0 – Digital marketing takeaways for travel brands
08/19/2020
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4:27:30 PM
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The most forward-thinking brands understand that consumers want to interact in a way they do every day with each other – through conversations.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020
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6:04:56 PM
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Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Marriott slapped with class action lawsuit over 2018 breach
08/21/2020
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1:34:19 PM
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It’s a signal that the days of the largest corporations in the world being free to mishandle sensitive consumer data with impunity are numbered.
Trip.com mulls Nasdaq delisting; TikTok takes on lifestyle-booking | Weekly Review
08/01/2020
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11:09:18 PM
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Alibaba rolls out credit-based Accommodation At Will program Suixinzhu; Skyscanner offers DMOs free advertising slots.
Sabre’s APAC Travel Sentiment Survey reveals 6 key findings
07/23/2020
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2:22:01 PM
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45% of respondents expect to travel within the next 6 months.
Airline schedule planning horizons during Covid-19 & the strategic use of cancellations
08/03/2020
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5:35:52 PM
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As the weeks and months have passed, financial priorities have for some dictated their approach to changing their schedule and canceling flights.
Trip.com Group releases holiday big data report
07/13/2020
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5:06:27 PM
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Throughout the first two days of the holiday period, a total of 37.77 million domestic trips were made, generating USD 1.36 billion in tourism revenue.
Travel live streaming marks changes for digital marketing after COVID-19
06/24/2020
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11:08:38 AM
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Live streamers need to offer popular and quality products at heavily discounted prices, but that may pose a dilemma between increasing demand and maximizing profitability.
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